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Designing and creating a boardgame. How far can you travel before you go broke?
The Hasbro D&AD project was to take a traditional game and add a twist to encourage young adults to board games.
We took the traditional ticket to ride game, paired it with a modern gap year and back packing theme and added a twist of wild cards such as "A monkey stole your passport. Pay 5 ticket to get a new one."
The game was designed with bright colours and small neon backpack counters which were 3D printed to capture the attention of young adults.
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