The "Daylight is the New Daytime TV" project is an innovative initiative designed to improve the sleep quality of people over the age of 60. The project recognised a reoccurring issue: spending excessive time indoors watching television, disrupts their natural sleep patterns.
This behaviour prevents their bodies from differentiating between day and night, leading to restless sleep.
To combat this issue, the project proposed a behaviour change campaign that encourages the older generation to engage in regular outdoor activities. Central to this campaign was the creation of an informative and visually appealing newspaper publication. This publication aimed to educate on the benefits of daylight exposure, such as improved sleep and overall health. It included simple suggestions for activities varying from those with limited mobility to something more active.
The newspaper design was crucial to encouraging behaviour change. It involved creating a bright and engaging newspaper, with bold colours to serve as motivation and large text to ensure easy readability. The communication role focused on crafting persuasive messaging that would encourage people to change their daily habits and embrace outdoor activities. The newspaper format was specifically chosen to engage and appeal to the older generation, and its delivery through doors targeted those most in need of getting out and about. The combination of these skills ensured that the project's objectives were effectively communicated and that the target audience was motivated to take action.
